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  • ah football
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    Children (6-12 years) and their parents can collect football cards
    of the Eredivisie and the Dutch women’s national team
    during this 5 week loyalty campaign.
    Children (6-12 years) and their parents can collect football cards
    of the Eredivisie and the Dutch women’s national team
    during this 5 week loyalty campaign.
    Children (6-12 years) and their
    parents can collect football cards
    of the Eredivisie and the Dutch
    women’s national team during
    this 5 week loyalty campaign.
  • Early flow option.
  • challenge
    How can we enrich the traditional football cards
    loyalty campaign with a digital component?
    How can we enrich the traditional
    football cards loyalty campaign
    with a digital component?
    Early wireframe sketches.
  • solution
    To digitally enrich the loyalty campaign of the Albert Heijn
    football cards we developed an app where children:

    • Easily keep track of their digital collection
    They directly can see which players they already have
    unlocked and share with their friends which cards are still
    missing in their collection. This makes trading even easier.

    • Can track all statistics per club and player
    This way you always know which club is leading in the Eredivisie
    and also which matches will be played next weekend, which
    player scored the most goals, has the most assists or which
    goalkeeper stopped the most balls.

    • Look around at their favourite clubs
    The more cards they collect, the more insights they get of their
    favourite players and clubs. They get tips, learn tricks and can
    look around in special places such as in the locker room,
    players tunnel and on the pitch.

    • Create their own football card
    Take a picture and enter your name and shirtnumber to see
    how the jersey fits you.
    To digitally enrich the loyalty
    campaign of the Albert Heijn
    football cards we developed
    an app where children:

    • Easily keep track of
    their digital collection.

    They directly can see which
    players they already have
    unlocked and share with
    their friends which cards are
    still missing in their collection.
    This makes trading even easier.

    • Can track all statistics per
    club and player

    This way you always know
    which club is leading in the
    Eredivisie and also which
    matches will be played next
    weekend, which player scored
    the most goals, has the most
    assists or which goalkeeper
    stopped the most balls.

    • Look around at their favourite
    clubs

    The more cards they collect,
    the more insights they get of
    their favourite players and clubs.
    They get tips, learn tricks and
    can look around in special places
    such as in the locker room,
    players tunnel and on the pitch.

    • Create their own football card
    Take a picture and enter your
    name and shirtnumber to see
    how the jersey fits you.
  • impact
  • Personalized online shared football cards.
  • client
    albert heijn
    credits
    concept and realisation - &samhoud media, little chicken
    creation cards and collectionbook - tbwa
    in collaboration with eredivisie
    year
    2019
    previous project
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    concept and realisation:
    &samhoud media, little chicken

    creation cards and
    collectionbook:
    tbwa

    in collaboration with:
    eredivisie
  • you like what you see?
    let's work together
    you like what you
    see? let's work
    together
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