ah gardening

download the free ah moestuintje app

With every 15 euros spent, customers at Albert Heijn can collect
carton boxes which contains ingredients for growing their own
kitchen garden during this 5 week loyalty campaign.

With every 15 euros spent, customers at Albert Heijn can collect
carton boxes which contains ingredients for growing their own
kitchen garden during this 5 week loyalty campaign.

With every 15 euros spent,
customers at Albert Heijn can collect
carton boxes which contains
ingredients for growing their own
kitchen garden during this 5 week
loyalty campaign.

challenge

How can we increase fun during the growth process as well as
the success rate of the home grown herbs, vegetables and flowers?

How can we increase fun during
the growth process as well as
the success rate of the home
grown herbs, vegetables and flowers?

Early wireframe sketches.

solution

With the AH Moestuintje app users received specific tips,
reminders and useful facts about their collected plants
in order to get the most of their kitchen gardens.

Their daily to-do-list showed exactly which plants needed
attention and according to personal preferences people were
able to receive specific notifications to help them remind to
take care of their kitchen garden.

To increase the fun of home gardening users could also
capture the growth and bloom of their plants in their photo
album or create a timelapse which could be shared on socials.

With the AH Moestuintje app
users received specific tips,
reminders and useful facts
about their collected plants
in order to get the most of
their kitchen gardens.

Their daily to-do-list showed
exactly which plants needed
attention and according to
personal preferences people
were able to receive specific
notifications to help them
remind to take care of their
kitchen garden.

To increase the fun of home
gardening users could also
capture the growth and
bloom of their plants in their
photo album or create
a timelapse which could be
shared on socials.

impact

client

albert heijn

credits

app design and realisation - &samhoud media, noprotocol
creation gardening concept - tbwa
in collaboration with ivn

year

2017

design and realisation:
&samhoud media, noprotocol

creation gardening
concept:
tbwa

in collaboration with:
ivn

design and realisation - &samhoud media, noprotocol
creation gardening concept - tbwa
in collaboration with ivn