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  • ah gardening
    download the free ah moestuintje app
    get it on google play
    download on the app store
    With every 15 euros spent, customers at Albert Heijn can collect
    carton boxes which contains ingredients for growing their own
    kitchen garden during this 5 week loyalty campaign.
    With every 15 euros spent, customers at Albert Heijn can collect
    carton boxes which contains ingredients for growing their own
    kitchen garden during this 5 week loyalty campaign.
    With every 15 euros spent,
    customers at Albert Heijn can collect
    carton boxes which contains
    ingredients for growing their own
    kitchen garden during this 5 week
    loyalty campaign.
  • Top sketch experience flow. Bottom app flow screens sketches.
    Top sketch experience flow.
    Bottom app flow screens sketches.
  • challenge
    How can we increase fun during the growth process as well as
    the success rate of the home grown herbs, vegetables and flowers?
    How can we increase fun during
    the growth process as well as
    the success rate of the home
    grown herbs, vegetables and flowers?
    Early wireframe sketches.
  • solution
    With the AH Moestuintje app users received specific tips,
    reminders and useful facts about their collected plants
    in order to get the most of their kitchen gardens.

    Their daily to-do-list showed exactly which plants needed
    attention and according to personal preferences people were
    able to receive specific notifications to help them remind to
    take care of their kitchen garden.

    To increase the fun of home gardening users could also
    capture the growth and bloom of their plants in their photo
    album or create a timelapse which could be shared on socials.
    With the AH Moestuintje app
    users received specific tips,
    reminders and useful facts
    about their collected plants
    in order to get the most of
    their kitchen gardens.

    Their daily to-do-list showed
    exactly which plants needed
    attention and according to
    personal preferences people
    were able to receive specific
    notifications to help them
    remind to take care of their
    kitchen garden.

    To increase the fun of home
    gardening users could also
    capture the growth and
    bloom of their plants in their
    photo album or create
    a timelapse which could be
    shared on socials.
  • impact
  • client
    albert heijn
    credits
    app design and realisation - &samhoud media, noprotocol
    creation gardening concept - tbwa
    in collaboration with ivn
    year
    2017
    previous project
    next project
    design and realisation:
    &samhoud media, noprotocol

    creation gardening
    concept:
    tbwa

    in collaboration with:
    ivn
    design and realisation - &samhoud media, noprotocol
    creation gardening concept - tbwa
    in collaboration with ivn
  • you like what you see?
    let's work together
    you like what you
    see? let's work
    together
say hello
hello@patrickphilippa.com / +31 6 575 951 99