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  • ah tech
    The interest in technology is growing exponentially and there is an increased
    demand for developers. Computational thinking is bound to become
    an important skill of the future. Together with Dutch leading supermarket Albert Heijn
    we introduced children from 6-12 years (and their parents) to computational thinking
    through a playful tech and science driven loyalty campaign.
    Children can collect all 160 Tech cards and code the coolest moves
    for their personalized robot, called ‘Techie’.
    The interest in technology is growing exponentially
    and there is an increased demand for developers.
    Computational thinking is bound to become an important
    skill of the future. Together with Dutch leading supermarket
    Albert Heijn we introduced children from 6-12 years
    (and their parents) to computational thinking through a playful
    tech and science driven loyalty campaign. Children can collect
    all 160 Tech cards and code the coolest moves
    for their personalized robot, called ‘Techie’.
    The interest in technology is
    growing exponentially and there
    is an increased demand for
    developers. Computational thinking
    is bound to become an important
    skill of the future. Together with
    Dutch leading supermarket
    Albert Heijn we introduced children
    from 6-12 years (and their parents)
    to computational thinking through
    a playful tech and science driven
    loyalty campaign. Children can collect
    all 160 Tech cards and code the
    coolest moves for their personalized
    robot, called ‘Techie’.
    download the free ah tech app
    get it on google play
    download on the app store
  • Sketching out multiple flow options.
  • challenges
    Introduce children from 6-12 years (and their parents) to
    computational thinking through a playful tech and science
    driven loyalty campaign. And secondly, how do we ensure that
    this loyalty campaign remains interesting for 5 weeks?
    Introduce children from 6-12
    years (and their parents) to
    computational thinking
    through a playful tech and
    science driven loyalty
    campaign. And secondly,
    how do we ensure that
    this loyalty campaign remains
    interesting for 5 weeks?
    Early wireframe sketches.
  • solutions
    To introduce children into the world of tech and science
    we’ve created Techie; an augmented robot that comes to life
    after scanning one of the collectable AR-cards. With these cards
    they can unlock various moves for Techie and in the
    programming module they can combine these moves in order
    to create their own creative stories and adventures and share it
    with friends and family.

    Techie is also the star of his own Youtube trilogy, a nation-wide
    advertising campaign with well-known Dutch vloggers.
    During this loyalty campaign a new episode will be posted
    online weekly. Techie also appears across the internet as
    children can share their own programmed AR-stories.
    Techie is also incorporated in educational programs for Dutch
    primary schools.
    To introduce children into the
    world of tech and science
    we’ve created Techie;
    an augmented robot that
    comes to life after scanning
    one of the collectable AR-cards.
    With these cards they can
    unlock various moves for
    Techie and in the programming
    module they can combine
    these moves in order to create
    their own creative stories and
    adventures and share it with
    friends and family.

    Techie is also the star of his own
    Youtube trilogy, a nation-wide
    advertising campaign with
    well-known Dutch vloggers.
    During this loyalty campaign
    a new episode will be posted
    online weekly. Techie also
    appears across the internet as
    children can share their own
    programmed AR-stories.
    Techie is also incorporated in
    educational programs for Dutch
    primary schools.
  • results / impact
  • Launch in Nemo Science Museum.
  • People interacting with the product.
  • client
    albert heijn
    credits
    concept and realisation - &samhoud media, &ranj
    creation cards and collectionbook - tbwa
    in collaboration with nemo science museum
    year
    2018
    awards
    halo awards
    previous project
    next project
    concept and realisation:
    &samhoud media, &ranj

    creation cards and
    collectionbook:
    tbwa

    in collaboration with:
    nemo science museum
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