ah tech

The interest in technology is growing exponentially and there is an increased
demand for developers. Computational thinking is bound to become
an important skill of the future. Together with Dutch leading supermarket Albert Heijn
we introduced children from 6-12 years (and their parents) to computational thinking
through a playful tech and science driven loyalty campaign.
Children can collect all 160 Tech cards and code the coolest moves
for their personalized robot, called ‘Techie’.

The interest in technology is growing exponentially
and there is an increased demand for developers.
Computational thinking is bound to become an important
skill of the future. Together with Dutch leading supermarket
Albert Heijn we introduced children from 6-12 years
(and their parents) to computational thinking through a playful
tech and science driven loyalty campaign. Children can collect
all 160 Tech cards and code the coolest moves
for their personalized robot, called ‘Techie’.

The interest in technology is
growing exponentially and there
is an increased demand for
developers. Computational thinking
is bound to become an important
skill of the future. Together with
Dutch leading supermarket
Albert Heijn we introduced children
from 6-12 years (and their parents)
to computational thinking through
a playful tech and science driven
loyalty campaign. Children can collect
all 160 Tech cards and code the
coolest moves for their personalized
robot, called ‘Techie’.

download the free ah tech app

challenges

Introduce children from 6-12 years (and their parents) to
computational thinking through a playful tech and science
driven loyalty campaign. And secondly, how do we ensure that
this loyalty campaign remains interesting for 5 weeks?

Introduce children from 6-12
years (and their parents) to
computational thinking
through a playful tech and
science driven loyalty
campaign. And secondly,
how do we ensure that
this loyalty campaign remains
interesting for 5 weeks?

Early wireframe sketches.

solutions

To introduce children into the world of tech and science
we’ve created Techie; an augmented robot that comes to life
after scanning one of the collectable AR-cards. With these cards
they can unlock various moves for Techie and in the
programming module they can combine these moves in order
to create their own creative stories and adventures and share it
with friends and family.

Techie is also the star of his own Youtube trilogy, a nation-wide
advertising campaign with well-known Dutch vloggers.
During this loyalty campaign a new episode will be posted
online weekly. Techie also appears across the internet as
children can share their own programmed AR-stories.
Techie is also incorporated in educational programs for Dutch
primary schools.

To introduce children into the
world of tech and science
we’ve created Techie;
an augmented robot that
comes to life after scanning
one of the collectable AR-cards.
With these cards they can
unlock various moves for
Techie and in the programming
module they can combine
these moves in order to create
their own creative stories and
adventures and share it with
friends and family.

Techie is also the star of his own
Youtube trilogy, a nation-wide
advertising campaign with
well-known Dutch vloggers.
During this loyalty campaign
a new episode will be posted
online weekly. Techie also
appears across the internet as
children can share their own
programmed AR-stories.
Techie is also incorporated in
educational programs for Dutch
primary schools.

results / impact

client

albert heijn

credits

concept and realisation - &samhoud media, &ranj
creation cards and collectionbook - tbwa
in collaboration with nemo science museum

year

2018

awards

halo awards

concept and realisation:
&samhoud media, &ranj

creation cards and
collectionbook:
tbwa

in collaboration with:
nemo science museum