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  • back to the dinos
    download the free ah dinosaurs app
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    Together with Dutch leading supermarket Albert Heijn we’ve created
    a loyalty campaign that takes kids back to the era of the mighty dinosaurs.
    With every ten euros spent, customers received a pack of collectable dinosaur cards.
    The special scannable cards could be used to bring the dinosaurs
    to life through augmented and virtual reality. 
    Together with Dutch leading supermarket Albert Heijn
    we’ve created a loyalty campaign that takes kids back to the era
    of the mighty dinosaurs. With every ten euros spent,
    customers received a pack of collectable dinosaur cards.
    The special scannable cards could be used to bring the
    dinosaurs to life through augmented and virtual reality.
    Together with Dutch leading
    supermarket Albert Heijn we’ve
    created a loyalty campaign
    that takes kids back to the era
    of the mighty dinosaurs.
    With every ten euros spent,
    customers received a pack of
    collectable dinosaur cards.
    The special scannable cards
    could be used to bring the
    dinosaurs to life through
    augmented and virtual reality.
  • Early wireframe sketches.
  • challenge
    The main challenge of this project was that augmented reality
    and virtual reality are new technologies and few best practices
    have been established. In addition to our lack of experience
    working with AR and VR, we had to assume that our user is
    even less likely to know how to interact with these technologies.
    Because of this, our concept and UX needed to be clear and
    make sense to all users, despite their lack of familiarity
    with AR and VR. Both experiences needed to feel immersive
    and share-worthy to make the campaign a success.
    The main challenge of this project
    was that augmented reality
    and virtual reality are new
    technologies and few best
    practices have been
    established. In addition to our
    lack of experience working
    with AR and VR, we had to
    assume that our user is even
    less likely to know how to
    interact with these technologies.
    Because of this, our concept
    and UX needed to be clear and
    make sense to all users, despite
    their lack of familiarity with AR
    and VR. Both experiences needed
    to feel immersive and share-worthy
    to make the campaign a success.
    Iteration VR navigation based on insights from user test.
    Iteration VR navigation based on insights
    from user test.
  • solution
    Because we knew our user would not be used to using augmented-
    and virtual reality, we tested and refined our concept and UX
    through including the user during the entire development process.
    This shaped our entire approach to product development.

    The loyalty campaign allows customers of Albert Heijn to enter
    the world of the dinosaurs in a completely new and unique way.
    The campaign contains a total of 160 collectable dinosaur cards,
    19 of them with special AR/VR-functions. A mobile app called
    “AH Dino’s” allows users to scan the special cards and add
    the mighty dinosaurs to their personal collection.

    The app is also the starting point for a thrilling AR or VR-experience.
    The AR-function allows users to bring the dinosaurs to life
    and let them walk, fly or swim on their kitchen table.
    With the VR-function users can submerge in a high-end
    animated dinosaur world and stand face to face with it’s
    inhabitants using their smartphone and/or a cardboard.
    Freek Vonk, a Dutch TV-biologist especially popular among kids
    serves as your guide throughout the app. With over 400 educational
    elements, the app combines entertainment and education.
    Because we knew our user
    would not be used to using
    augmented- and virtual reality,
    we tested and refined our
    concept and UX through
    including the user during
    the entire development process.
    This shaped our entire approach
    to product development.

    The loyalty campaign allows
    customers of Albert Heijn to
    enter the world of the
    dinosaurs in a completely
    new and unique way.
    The campaign contains a total
    of 160 collectable dinosaur
    cards, 19 of them with special
    AR/VR-functions. A mobile app
    called “AH Dino’s” allows users
    to scan the special cards and
    add the mighty dinosaurs to
    their personal collection.

    The app is also the starting
    point for a thrilling AR or
    VR-experience. The AR-function
    allows users to bring the
    dinosaurs to life and let them
    walk, fly or swim on their kitchen
    table. With the VR-function users
    can submerge in a high-end
    animated dinosaur world and
    stand face to face with it’s
    inhabitants using their
    smartphone and/or a cardboard.
    Freek Vonk, a Dutch TV-biologist
    especially popular among kids
    serves as your guide throughout
    the app. With over 400 educational
    elements, the app combines
    entertainment and education.
  • impact
  • client
    albert heijn
    credits
    concept and realisation - &samhoud media, little chicken
    creation cards and collectionbook - tbwa
    in collaboration with naturalis
    year
    2016
    awards
    bright vr awards, dutch game awards, esprix awards,
    san accent awards, spinawards
    previous project
    next project
    concept and realisation:
    &samhoud media, little chicken

    creation cards and
    collectionbook:
    tbwa

    in collaboration with:
    naturalis
    bright vr awards
    dutch game awards
    esprix awards
    san accent awards
    spinawards
  • you like what you see?
    let's work together
    you like what you
    see? let's work
    together
say hello
hello@patrickphilippa.com / +31 6 575 951 99