back to the dinos

download the free ah dinosaurs app

Together with Dutch leading supermarket Albert Heijn we’ve created
a loyalty campaign that takes kids back to the era of the mighty dinosaurs.
With every ten euros spent, customers received a pack of collectable dinosaur cards.
The special scannable cards could be used to bring the dinosaurs
to life through augmented and virtual reality. 

Together with Dutch leading supermarket Albert Heijn
we’ve created a loyalty campaign that takes kids back to the era
of the mighty dinosaurs. With every ten euros spent,
customers received a pack of collectable dinosaur cards.
The special scannable cards could be used to bring the
dinosaurs to life through augmented and virtual reality.

Together with Dutch leading
supermarket Albert Heijn we’ve
created a loyalty campaign
that takes kids back to the era
of the mighty dinosaurs.
With every ten euros spent,
customers received a pack of
collectable dinosaur cards.
The special scannable cards
could be used to bring the
dinosaurs to life through
augmented and virtual reality.

challenge

The main challenge of this project was that augmented reality
and virtual reality are new technologies and few best practices
have been established. In addition to our lack of experience
working with AR and VR, we had to assume that our user is
even less likely to know how to interact with these technologies.
Because of this, our concept and UX needed to be clear and
make sense to all users, despite their lack of familiarity
with AR and VR. Both experiences needed to feel immersive
and share-worthy to make the campaign a success.

The main challenge of this project
was that augmented reality
and virtual reality are new
technologies and few best
practices have been
established. In addition to our
lack of experience working
with AR and VR, we had to
assume that our user is even
less likely to know how to
interact with these technologies.
Because of this, our concept
and UX needed to be clear and
make sense to all users, despite
their lack of familiarity with AR
and VR. Both experiences needed
to feel immersive and share-worthy
to make the campaign a success.

Iteration VR navigation based on insights from user test.

Iteration VR navigation based on insights
from user test.

solution

Because we knew our user would not be used to using augmented-
and virtual reality, we tested and refined our concept and UX
through including the user during the entire development process.
This shaped our entire approach to product development.

The loyalty campaign allows customers of Albert Heijn to enter
the world of the dinosaurs in a completely new and unique way.
The campaign contains a total of 160 collectable dinosaur cards,
19 of them with special AR/VR-functions. A mobile app called
“AH Dino’s” allows users to scan the special cards and add
the mighty dinosaurs to their personal collection.

The app is also the starting point for a thrilling AR or VR-experience.
The AR-function allows users to bring the dinosaurs to life
and let them walk, fly or swim on their kitchen table.
With the VR-function users can submerge in a high-end
animated dinosaur world and stand face to face with it’s
inhabitants using their smartphone and/or a cardboard.
Freek Vonk, a Dutch TV-biologist especially popular among kids
serves as your guide throughout the app. With over 400 educational
elements, the app combines entertainment and education.

Because we knew our user
would not be used to using
augmented- and virtual reality,
we tested and refined our
concept and UX through
including the user during
the entire development process.
This shaped our entire approach
to product development.

The loyalty campaign allows
customers of Albert Heijn to
enter the world of the
dinosaurs in a completely
new and unique way.
The campaign contains a total
of 160 collectable dinosaur
cards, 19 of them with special
AR/VR-functions. A mobile app
called “AH Dino’s” allows users
to scan the special cards and
add the mighty dinosaurs to
their personal collection.

The app is also the starting
point for a thrilling AR or
VR-experience. The AR-function
allows users to bring the
dinosaurs to life and let them
walk, fly or swim on their kitchen
table. With the VR-function users
can submerge in a high-end
animated dinosaur world and
stand face to face with it’s
inhabitants using their
smartphone and/or a cardboard.
Freek Vonk, a Dutch TV-biologist
especially popular among kids
serves as your guide throughout
the app. With over 400 educational
elements, the app combines
entertainment and education.

impact

client

albert heijn

credits

concept and realisation - &samhoud media, little chicken
creation cards and collectionbook - tbwa
in collaboration with naturalis

year

2016

awards

bright vr awards, dutch game awards, esprix awards,
san accent awards, spinawards

concept and realisation:
&samhoud media, little chicken

creation cards and
collectionbook:
tbwa

in collaboration with:
naturalis

bright vr awards
dutch game awards
esprix awards
san accent awards
spinawards