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  • Visual elements to highlight
    content in the juke app
    Visual elements
    to highlight
    content in
    the juke app
    Visual elements
    to highlight content
    in the juke app
    JUKE is looking for a way to highlight (new) content.
    As soon as a new (radio) station or podcast appears online
    the content team is limited to highlight content within the platform.
    In addition, JUKE finds it important to show its JUKE originals
    more prominently, because the users who listen to them return
    more often (high retention rate).
    JUKE is looking for a way to highlight (new) content.
    As soon as a new (radio) station or podcast appears
    online the content team is limited to highlight content
    within the platform. In addition, JUKE finds it important
    to show its JUKE originals more prominently, because
    the users who listen to them return more often
    (high retention rate).
    JUKE is looking for a way
    to highlight (new) content.
    As soon as a new (radio) station
    or podcast appears online
    the content team is limited
    to highlight content within
    the platform. In addition, JUKE
    finds it important to show its
    JUKE originals more prominently
    because the users who listen
    to them return more often
    (high retention rate).
  • Current design of the podcast detailpage
    and expanded player on the JUKE app.
    Current design of the homepage in the JUKE app. The first screen shows home above the scroll.
    The second and third screens are scrolled down.
    Current design of the homepage in the JUKE app. The first screen shows home
    above the scroll. The second and third screens are scrolled down.
  • challenge
    How can JUKE highlight (new) content? And secondly
    what can JUKE do to make its originals more prominent?
    How can JUKE highlight (new) content?
    And secondly what can JUKE do to make
    its originals more prominent?
  • First thoughts to highlight (new) content.
    First thoughts to highlight (new) content.
  • solution
    In order to highlight (new) content within the JUKE app I have created
    some components in consultation with the content team.
    The component 'promotions' as shown in the first image below
    is a landscape version that can be designed as a whole.

    The 'hero' component as shown in picture two can be used to show
    JUKE originals more prominently but can also be used as an experiment
    for other content such as stations, radio (live) shows and podcasts.

    In the third image below you see a 'shortlist' component, in which
    lists can be made. For example the contentteam can show a top 30
    with the most popular podcasts of this moment.

    We will use these components in the coming weeks as a growth
    experiment. After that we will evaluate whether the experiment
    has been successful.
    In order to highlight (new)
    content within the JUKE app
    I have created some
    components in consultation
    with the content team.
    The component 'promotions'
    as shown in the first image
    below is a landscape version
    that can be designed as a whole.

    The 'hero' component as shown
    in picture two can be used
    to show JUKE originals more
    prominently but can also be
    used as an experiment for
    other content such as stations,
    radio (live) shows and podcasts.

    In the third image below you
    see a 'shortlist' component
    in which lists can be made.
    For example the contentteam
    can show a top 30 with the most
    popular podcasts of this moment.

    We will use these components
    in the coming weeks as a growth
    experiment. After that we will
    evaluate whether the experiment
    has been successful.
  • client
    juke, talpa radio
    credits
    juke growth and business intelligence, talpa radio
    year
    2020
    previous project
    next project
    juke growth and business intelligence
  • you like what you see?
    let's work together
    you like what you
    see? let's work
    together
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hello@patrickphilippa.com / +31 6 575 951 99