Visual elements to highlight
content in the juke app

Visual elements
to highlight
content in
the juke app

Visual elements
to highlight content
in the juke app

JUKE is looking for a way to highlight (new) content.
As soon as a new (radio) station or podcast appears online
the content team is limited to highlight content within the platform.
In addition, JUKE finds it important to show its JUKE originals
more prominently, because the users who listen to them return
more often (high retention rate).

JUKE is looking for a way to highlight (new) content.
As soon as a new (radio) station or podcast appears
online the content team is limited to highlight content
within the platform. In addition, JUKE finds it important
to show its JUKE originals more prominently, because
the users who listen to them return more often
(high retention rate).

JUKE is looking for a way
to highlight (new) content.
As soon as a new (radio) station
or podcast appears online
the content team is limited
to highlight content within
the platform. In addition, JUKE
finds it important to show its
JUKE originals more prominently
because the users who listen
to them return more often
(high retention rate).

challenge

How can JUKE highlight (new) content? And secondly
what can JUKE do to make its originals more prominent?

How can JUKE highlight (new) content?
And secondly what can JUKE do to make
its originals more prominent?

solution

In order to highlight (new) content within the JUKE app I have created
some components in consultation with the content team.
The component 'promotions' as shown in the first image below
is a landscape version that can be designed as a whole.

The 'hero' component as shown in picture two can be used to show
JUKE originals more prominently but can also be used as an experiment
for other content such as stations, radio (live) shows and podcasts.

In the third image below you see a 'shortlist' component, in which
lists can be made. For example the contentteam can show a top 30
with the most popular podcasts of this moment.

We will use these components in the coming weeks as a growth
experiment. After that we will evaluate whether the experiment
has been successful.

In order to highlight (new)
content within the JUKE app
I have created some
components in consultation
with the content team.
The component 'promotions'
as shown in the first image
below is a landscape version
that can be designed as a whole.

The 'hero' component as shown
in picture two can be used
to show JUKE originals more
prominently but can also be
used as an experiment for
other content such as stations,
radio (live) shows and podcasts.

In the third image below you
see a 'shortlist' component
in which lists can be made.
For example the contentteam
can show a top 30 with the most
popular podcasts of this moment.

We will use these components
in the coming weeks as a growth
experiment. After that we will
evaluate whether the experiment
has been successful.

client

juke, talpa radio

credits

juke growth and business intelligence, talpa radio

year

2020

juke growth and business intelligence