solution
User behavior shows that a significantly high percentage of users
who activate via the podcast detailpage do so via one of the
two latest episodes. These are episodes that have been placed at
the top of the page.
It is also noticeable that users often stop listening during or after
one episode. They are not triggered to continue listening.
To my surprise it turns out that once you have listened to one
episode, the next one does not start automatically. To increase the
activation ratio and extend the listening time, it would be a great
opportunity to play episodes automatically after each other.
A lot of users want to discover new podcasts. That's why we added
a section with related podcasts to the podcast detail page.
These can be podcasts or podcast episodes based on tags, brand
or speakers. With this we expect to increase the retention of our
podcast listeners.
Users will also be able to add podcasts and podcast episodes to
their favourites. This will also contribute to retention.
Once something has been added to their favourites, users will
receive push notifications as soon as a new episode is available.
We add descriptions per episode, because research shows that this
can be a trigger for users to listen to an episode.
User behavior shows that
a significantly high percentage
of users who activate via the
podcast detailpage do so via
one of the two latest
episodes. These are episodes
that have been placed at
the top of the page.
It is also noticeable that users
often stop listening during or
after one episode. They are not
triggered to continue listening.
To my surprise it turns out that
once you have listened to one
episode, the next one does not
start automatically. To increase
the activation ratio and extend
the listening time, it would be
a great opportunity to play
episodes automatically after
each other.
A lot of users want to discover
new podcasts. That's why we added
a section with related podcasts to
the podcast detail page. These can
be podcasts or podcast episodes
based on tags, brand or speakers.
With this we expect to increase the
retention of our podcast listeners.
Users will also be able to add
podcasts and podcast episodes to
their favourites. This will also
contribute to retention. Once
something has been added to
their favourites, users will receive
push notifications as soon as a new
episode is available.
We add descriptions per episode
because research shows that this
can be a trigger for users to listen
to an episode.
