Logo Logo Logo Logo Logo
  • Home
  • Projects
  • About
  • Contact
  • Home
  • Projects
  • About
  • Contact
  • juke app podcast redesign
    based on user insights
    juke app
    podcast redesign
    based on
    user insights
    JUKE aims to increase both the activation ratio and the retention
    of the podcasts next quarter. Insights show that new features need
    to be added to the podcast page and it is important to perform a good
    UX analysis on the current user flow of podcasts.
    JUKE aims to increase both the activation ratio
    and the retention of the podcasts next quarter.
    Insights show that new features need to be added
    to the podcast page and it is important to perform a good
    UX analysis on the current user flow of podcasts.
    JUKE aims to increase
    both the activation ratio
    and the retention of the podcasts
    next quarter. Insights show that
    new features need to be added
    to the podcast page and it is
    important to perform a good
    UX analysis on the current
    user flow of podcasts.
  • Current design of the podcast detailpage and expanded player on the JUKE app.
    Current design of the podcast detailpage
    and expanded player on the JUKE app.
  • challenge
    How can JUKE increase the activation ratio and retention
    of podcasts on its mobile application next quarter?
    How can JUKE increase the activation
    ratio and retention of podcasts on
    its mobile application next quarter?
  • First and second thoughts on the podcast detailpage.
    First and second thoughts on the podcast detailpage.
  • Early stage thoughts about the podcast episode detail page and expanded player.
    Early stage thoughts about the podcast
    episode detail page and expanded player.
  • solution
    User behavior shows that a significantly high percentage of users
    who activate via the podcast detailpage do so via one of the
    two latest episodes. These are episodes that have been placed at
    the top of the page.

    It is also noticeable that users often stop listening during or after
    one episode. They are not triggered to continue listening.
    To my surprise it turns out that once you have listened to one
    episode, the next one does not start automatically. To increase the
    activation ratio and extend the listening time, it would be a great
    opportunity to play episodes automatically after each other.

    A lot of users want to discover new podcasts. That's why we added
    a section with related podcasts to the podcast detail page.
    These can be podcasts or podcast episodes based on tags, brand
    or speakers. With this we expect to increase the retention of our
    podcast listeners.

    Users will also be able to add podcasts and podcast episodes to
    their favourites. This will also contribute to retention.
    Once something has been added to their favourites, users will
    receive push notifications as soon as a new episode is available.

    We add descriptions per episode, because research shows that this
    can be a trigger for users to listen to an episode.
    User behavior shows that
    a significantly high percentage
    of users who activate via the
    podcast detailpage do so via
    one of the two latest
    episodes. These are episodes
    that have been placed at
    the top of the page.

    It is also noticeable that users
    often stop listening during or
    after one episode. They are not
    triggered to continue listening.
    To my surprise it turns out that
    once you have listened to one
    episode, the next one does not
    start automatically. To increase
    the activation ratio and extend
    the listening time, it would be
    a great opportunity to play
    episodes automatically after
    each other.

    A lot of users want to discover
    new podcasts. That's why we added
    a section with related podcasts to
    the podcast detail page. These can
    be podcasts or podcast episodes
    based on tags, brand or speakers.
    With this we expect to increase the
    retention of our podcast listeners.

    Users will also be able to add
    podcasts and podcast episodes to
    their favourites. This will also
    contribute to retention. Once
    something has been added to
    their favourites, users will receive
    push notifications as soon as a new
    episode is available.

    We add descriptions per episode
    because research shows that this
    can be a trigger for users to listen
    to an episode.
  • client
    juke, talpa radio
    credits
    juke growth and business intelligence, talpa radio
    year
    2020
    previous project
    next project
    juke growth and business intelligence
  • you like what you see?
    let's work together
    you like what you
    see? let's work
    together
say hello
hello@patrickphilippa.com / +31 6 575 951 99