Logo Logo Logo Logo Logo
  • Home
  • Projects
  • About
  • Contact
  • Home
  • Projects
  • About
  • Contact
  • Radio 538, Radio 10, Sky Radio, Radio Veronica and JUKE are part of Talpa.
    JUKE serves as a platform where you can listen to 200+ radio stations,
    non-stop music and podcasts. It is beneficial for Talpa if the existing JUKE users
    will listen more to their own radio brands and thus be able to dominate the market.
    Increase the digital listening
    of Radio 538, Radio 10,
    Sky Radio and Radio Veronica
    on juke web
    Increase the digital
    listening of Radio 538,
    Radio 10, Sky Radio
    and Radio Veronica
    on juke web
    Increase the
    digital listening
    of Radio 538,
    Radio 10,
    Sky Radio and
    Radio Veronica
    on juke web
    Radio 538, Radio 10, Sky Radio, Radio Veronica and JUKE
    are part of Talpa. JUKE serves as a platform where you can
    listen to 200+ radio stations, non-stop music and podcasts.
    It is beneficial for Talpa if the existing JUKE users will listen
    more to their own radio brands and thus be able to
    dominate the market.
    Radio 538, Radio 10, Sky Radio,
    Radio Veronica and JUKE are
    part of Talpa. JUKE serves as
    a platform where you can
    listen to 200+ radio stations,
    non-stop music and podcasts.
    It is beneficial for Talpa if the
    existing JUKE users will listen
    more to their own radio brands
    and thus be able to dominate
    the market.
  • Current design of the JUKE homepage on web.
    Current design of the JUKE homepage on web.
  • challenge
    How can JUKE contribute to increase digital listening through
    the other four Talpa radio brands; Radio 538, Radio 10,
    Sky Radio and Radio Veronica?
    How can JUKE contribute to increase digital
    listening through the other four Talpa
    radio brands; Radio 538, Radio 10,
    Sky Radio and Radio Veronica?
  • Early wireframe sketch of the JUKE homepage on web.
    Early wireframe sketch of the JUKE
    homepage on web.
  • solution
    In order to increase the digital listening of Talpa's own
    radio brands interviews and a short questionnaire among
    users showed that a large number of users have difficulty
    finding their favourite radio station.

    For example users who have recently listened to Sky Radio
    have to scroll far or navigate by using the search function.

    Your recently played radio station or podcast cannot be found
    on the home page. A nice solution would be to adjust the content
    on the website per user to his or her listening behaviour.
    This would also be a good reason for a user to create a free account
    and log in.

    On the homepage we choose to show links above the scroll
    where users can navigate directly to a brand page as well as
    a swimlane (row of content) with recently played content.
    Insights show that on average a user has three favorite channels
    to switch between. If no content has been played yet, this swimlane
    will not be shown and the most popular radio stations will appear
    as a swimlane.
    In order to increase the
    digital listening of Talpa's
    own radio brands
    interviews and a short
    questionnaire among users
    showed that a large number
    of users have difficulty
    finding their favourite
    radio station.

    For example users who
    have recently listened to
    Sky Radio have to scroll
    far or navigate by using
    the search function.

    Your recently played
    radio station or podcast
    cannot be found on the
    home page. A nice
    solution would be to
    adjust the content on
    the website per user to
    his or her listening
    behaviour. This would
    also be a good reason
    for a user to create a
    free account and log in.

    On the homepage we
    choose to show links
    above the scroll where
    users can navigate directly
    on a brand page as well
    as a swimlane (row of
    content) with recently
    played content. Insights
    show that on average
    a user has three favorite
    channels to switch between.
    If no content has been
    played yet, this swimlane
    will not be shown and the
    most popular radio stations
    will appear as a swimlane.
  • Insights show that users find the design of a radio station
    tile unclear and crowded. The mood image and the colored
    corners are not recognizable to a radio station. The logo and
    the substation are small and not prominent enough in
    relation to the large and distracting atmospheric images.

    We have learned that this makes it more difficult for a user to
    quickly navigate through the stations and we have
    underestimated the value of a logo for brand recognition.
    Insights show that users
    find the design of a radio
    station tile unclear and
    crowded. The mood image
    and the colored corners
    are not recognizable to
    a radio station. The logo
    and the substation are
    small and not prominent
    enough in relation to the
    large and distracting
    atmospheric images.

    We have learned that
    this makes it more
    difficult for a user to
    quickly navigate through
    the stations and we have
    underestimated the value
    of a logo for brand recognition.
  • On the brand pages users will find all stations, podcasts
    and shows of that brand as well as all current campaigns
    and users will soon be able to send a message to the studio.

    By offering campaigns via JUKE, it will make it more
    interesting for the major radio brands to mention JUKE
    during the broadcast as a platform to listen to their radio
    brand and play along with campaigns such as the Win Met
    De Zin van Radio 538 and the Lach van 10. It is expected
    that this will increase retention rate among this group of
    users and extend the listening time.
    On the brand pages users
    will find all stations,
    podcasts and shows of
    that brand as well as all
    current campaigns and
    users will soon be able
    to send a message to
    the studio.

    By offering campaigns
    via JUKE, it will make it
    more interesting for the
    major radio brands to
    mention JUKE during the
    broadcast as a platform
    to listen to their radio
    brand and play along
    with campaigns such as
    the Win Met De Zin van
    Radio 538 and the Lach
    van 10. It is expected that
    this will increase retention
    rate among this group of
    users and extend the
    listening time.
  • client
    juke, talpa radio
    credits
    juke, radio 538, radio 10, sky radio, radio veronica
    year
    2020
    previous project
    next project
    juke, radio 538, radio 10, sky radio, radio veronica
  • you like what you see?
    let's work together
    you like what you
    see? let's work
    together
say hello
hello@patrickphilippa.com / +31 6 575 951 99