Radio 538, Radio 10, Sky Radio, Radio Veronica and JUKE are part of Talpa.
JUKE serves as a platform where you can listen to 200+ radio stations,
non-stop music and podcasts. It is beneficial for Talpa if the existing JUKE users
will listen more to their own radio brands and thus be able to dominate the market.

Increase the digital listening
of Radio 538, Radio 10,
Sky Radio and Radio Veronica
on juke web

Increase the digital
listening of Radio 538,
Radio 10, Sky Radio
and Radio Veronica
on juke web

Increase the
digital listening
of Radio 538,
Radio 10,
Sky Radio and
Radio Veronica
on juke web

Radio 538, Radio 10, Sky Radio, Radio Veronica and JUKE
are part of Talpa. JUKE serves as a platform where you can
listen to 200+ radio stations, non-stop music and podcasts.
It is beneficial for Talpa if the existing JUKE users will listen
more to their own radio brands and thus be able to
dominate the market.

Radio 538, Radio 10, Sky Radio,
Radio Veronica and JUKE are
part of Talpa. JUKE serves as
a platform where you can
listen to 200+ radio stations,
non-stop music and podcasts.
It is beneficial for Talpa if the
existing JUKE users will listen
more to their own radio brands
and thus be able to dominate
the market.

challenge

How can JUKE contribute to increase digital listening through
the other four Talpa radio brands; Radio 538, Radio 10,
Sky Radio and Radio Veronica?

How can JUKE contribute to increase digital
listening through the other four Talpa
radio brands; Radio 538, Radio 10,
Sky Radio and Radio Veronica?

solution

In order to increase the digital listening of Talpa's own
radio brands interviews and a short questionnaire among
users showed that a large number of users have difficulty
finding their favourite radio station.

For example users who have recently listened to Sky Radio
have to scroll far or navigate by using the search function.

Your recently played radio station or podcast cannot be found
on the home page. A nice solution would be to adjust the content
on the website per user to his or her listening behaviour.
This would also be a good reason for a user to create a free account
and log in.

On the homepage we choose to show links above the scroll
where users can navigate directly to a brand page as well as
a swimlane (row of content) with recently played content.
Insights show that on average a user has three favorite channels
to switch between. If no content has been played yet, this swimlane
will not be shown and the most popular radio stations will appear
as a swimlane.

In order to increase the
digital listening of Talpa's
own radio brands
interviews and a short
questionnaire among users
showed that a large number
of users have difficulty
finding their favourite
radio station.

For example users who
have recently listened to
Sky Radio have to scroll
far or navigate by using
the search function.

Your recently played
radio station or podcast
cannot be found on the
home page. A nice
solution would be to
adjust the content on
the website per user to
his or her listening
behaviour. This would
also be a good reason
for a user to create a
free account and log in.

On the homepage we
choose to show links
above the scroll where
users can navigate directly
on a brand page as well
as a swimlane (row of
content) with recently
played content. Insights
show that on average
a user has three favorite
channels to switch between.
If no content has been
played yet, this swimlane
will not be shown and the
most popular radio stations
will appear as a swimlane.

Insights show that users find the design of a radio station
tile unclear and crowded. The mood image and the colored
corners are not recognizable to a radio station. The logo and
the substation are small and not prominent enough in
relation to the large and distracting atmospheric images.

We have learned that this makes it more difficult for a user to
quickly navigate through the stations and we have
underestimated the value of a logo for brand recognition.

Insights show that users
find the design of a radio
station tile unclear and
crowded. The mood image
and the colored corners
are not recognizable to
a radio station. The logo
and the substation are
small and not prominent
enough in relation to the
large and distracting
atmospheric images.

We have learned that
this makes it more
difficult for a user to
quickly navigate through
the stations and we have
underestimated the value
of a logo for brand recognition.

On the brand pages users will find all stations, podcasts
and shows of that brand as well as all current campaigns
and users will soon be able to send a message to the studio.

By offering campaigns via JUKE, it will make it more
interesting for the major radio brands to mention JUKE
during the broadcast as a platform to listen to their radio
brand and play along with campaigns such as the Win Met
De Zin van Radio 538 and the Lach van 10. It is expected
that this will increase retention rate among this group of
users and extend the listening time.

On the brand pages users
will find all stations,
podcasts and shows of
that brand as well as all
current campaigns and
users will soon be able
to send a message to
the studio.

By offering campaigns
via JUKE, it will make it
more interesting for the
major radio brands to
mention JUKE during the
broadcast as a platform
to listen to their radio
brand and play along
with campaigns such as
the Win Met De Zin van
Radio 538 and the Lach
van 10. It is expected that
this will increase retention
rate among this group of
users and extend the
listening time.

client

juke, talpa radio

credits

juke, radio 538, radio 10, sky radio, radio veronica

year

2020

juke, radio 538, radio 10, sky radio, radio veronica