Data driven redesign of the
podcast page on juke web

Data driven
redesign of the
podcast page
on juke web

JUKE aims to increase both the activation ratio and the retention
of the podcasts next quarter. Insights show that new features need
to be added to the podcast page and it is important to perform a good
UX analysis on the current user flow of podcasts.

JUKE aims to increase both the activation ratio
and the retention of the podcasts next quarter.
Insights show that new features need to be added
to the podcast page and it is important to perform a good
UX analysis on the current user flow of podcasts.

JUKE aims to increase
both the activation ratio
and the retention of the podcasts
next quarter. Insights show that
new features need to be added
to the podcast page and it is
important to perform a good
UX analysis on the current
user flow of podcasts.

challenge

How can JUKE increase the activation ratio and retention
of podcasts on its platform next quarter?

How can JUKE increase the activation
ratio and retention of podcasts on
its platform next quarter?

solution

Our research shows that only 20% of our users on the podcast
detail page scroll down and activate on one of the podcast episodes.
By activation I mean that a user plays a podcast episode.
This is an important insight because users above the scroll only see
one podcast episode at most.

Below the scroll users will find three podcast episodes.
If they want to listen to the other episodes, they can use the button
'show more' to reach them. This means that a user has to open
another page to load the episodes.

In the new design users can activate above the scroll and all
episodes (per season) will be loaded on the page. In addition
they can add the podcast and podcast episodes to their favourites.
With this we hope to increase the retention of podcast listening.
By offering tags and related content we expect to increase both
the activation ratio and listening time. We add descriptions per
episode as research shows that this can be a trigger for users
to listen to an episode. A trailer will be added (if available) so that
users can easily listen to the podcast if they like it.

Our research shows that
only 20% of our users on
the podcast detail page
scroll down and activate on
one of the podcast episodes.
By activation I mean that a
user plays a podcast episode.
This is an important insight
because users above the scroll
only see one podcast episode
at most.

Below the scroll users will find
three podcast episodes.
If they want to listen to the
other episodes, they can use the
button 'show more' to reach them.
This means that a user has to open
another page to load the episodes.

In the new design users can
activate above the scroll and all
episodes (per season) will be
loaded on the page. In addition
they can add the podcast and
podcast episodes to their
favourites. With this we hope
to increase the retention of
podcast listening. By offering
tags and related content we
expect to increase both
the activation ratio and listening
time. We add descriptions per
episode as research shows
that this can be a trigger for users
to listen to an episode. A trailer
will be added (if available) so that
users can easily listen to the
podcast if they like it.

client

juke, talpa radio

credits

juke growth and business intelligence, talpa radio

year

2020

juke growth and business intelligence