solution
To increase financial awareness for kids we've created Rabo PinPin
where children learn about the value of currency in a playful
way as they can earn, save and spend virtual money in a
trustworthy and safe environment with PinPin in augmented reality.
According to Maarten Kolkman, who is responsible for the
youngest customers at the Rabobank, PinPin contributes to the
financial education of children. ‘It is important that children
learn how to cope with money and also that they learn about
the value of money. In this way, children will get a fundamental
base for financial self-reliance that (hopefully) will last
a lifetime.’
Research of Nibud shows that when people start to learn about
money at a younger age, it will help them to understand more
complex financial situations better at a later age. Kolkman
continues: ‘By choosing an innovative medium like augmented
reality, we will adjust ourselves to the experience-world of
children. The augmented reality function makes the
Rabo PinPin-app unique and therefor this app will make
learning about money both fun and educational.’
Children can let PinPin, the guardian of their allowance, appear
at any place at any time through augmented reality.
For example at the schoolyard, at their grandparents' house or
at the breakfast table. The children can earn 'pegels' by taking
care of PinPin and by playing with PinPin. These 'pegels' make
sure that the children can buy new things for PinPin and in this
way, the children are getting used to making digital, financial
transactions. Because of the link to the real Rabobank account,
kids can also check their own financial status and save up some
money. However, children cannot spend real money with the
Rabo PinPin app.
To increase financial awareness
for kids we've created
Rabo PinPin where children
learn about the value of
currency in a playful way
as they can earn, save and
spend virtual money in a
trustworthy and safe
environment with PinPin
in augmented reality.
According to Maarten Kolkman,
who is responsible for the
youngest customers at the
Rabobank, PinPin contributes
to the financial education of
children. ‘It is important that
children learn how to cope
with money and also that
they learn about the value of
money. In this way, children
will get a fundamental base
for financial self-reliance that
(hopefully) will last a lifetime.’
Research of Nibud shows
that when people start to
learn about money at a
younger age, it will help them
to understand more complex
financial situations better at
a later age. Kolkman continues:
‘By choosing an innovative
medium like augmented reality,
we will adjust ourselves to the
experience-world of children.
The augmented reality function
makes the Rabo PinPin-app
unique and therefor this app
will make learning about money
both fun and educational.’
Children can let PinPin,
the guardian of their allowance,
appear at any place at any time
through augmented reality.
For example at the schoolyard,
at their grandparents' house or
at the breakfast table.
The children can earn 'pegels'
by taking care of PinPin and
by playing with PinPin. These
'pegels' make sure that the
children can buy new things
for PinPin and in this way,
the children are getting used
to making digital, financial
transactions. Because of the
link to the real Rabobank
account, kids can also check
their own financial status
and save up some money.
However, children cannot
spend real money with the
Rabo PinPin app.
Early flow sketch divided into non-secure and secure parts.Early flow sketch divided into non-secure
Top low-fidelity wireframe sketches. Bottom sketches of login variations.Top low-fidelity wireframe sketches.
