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  • rabo pinpin
    download the free rabo pinpin app
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    Nowadays financial transactions mainly occur in the digital area and
    a cashless society is becoming more feasible. This makes money less
    touchable, which causes an impact on the financial development of children.
    Together with Rabobank we introduced Rabo PinPin; an augmented reality
    allowance app in which children from 6-11 year can learn about money
    in a playful manner by interacting with a virtual penguin.
    Nowadays financial transactions mainly occur in the digital
    area and a cashless society is becoming more feasible.
    This makes money less touchable, which causes an impact
    on the financial development of children.
    Together with Rabobank we introduced Rabo PinPin;
    an augmented reality allowance app in which children
    from 6-11 year can learn about money in a playful
    manner by interacting with a virtual penguin.
    Nowadays financial transactions
    mainly occur in the digital area and
    a cashless society is becoming more
    feasible. This makes money less
    touchable, which causes an impact
    on the financial development of children.
    Together with Rabobank we introduced
    Rabo PinPin; an augmented reality
    allowance app in which children from
    6-11 year can learn about money in
    a playful manner by interacting with
    a virtual penguin.
  • Early flow sketch divided into non-secure and secure parts.
    Early flow sketch divided into non-secure
    and secure parts.
  • challenge
    Increase financial awareness for kids among 6-11 year old
    to insure a healthy financial future.
    Increase financial awareness
    for kids among 6-11 year old
    to insure a healthy financial future.
  • Top low-fidelity wireframe sketches. Bottom sketches of login variations.
    Top low-fidelity wireframe sketches.
    Bottom sketches of login variations.
  • solution
    To increase financial awareness for kids we've created Rabo PinPin
    where children learn about the value of currency in a playful
    way as they can earn, save and spend virtual money in a
    trustworthy and safe environment with PinPin in augmented reality.

    According to Maarten Kolkman, who is responsible for the
    youngest customers at the Rabobank, PinPin contributes to the
    financial education of children. ‘It is important that children
    learn how to cope with money and also that they learn about
    the value of money. In this way, children will get a fundamental
    base for financial self-reliance that (hopefully) will last
    a lifetime.’

    Research of Nibud shows that when people start to learn about
    money at a younger age, it will help them to understand more
    complex financial situations better at a later age. Kolkman
    continues: ‘By choosing an innovative medium like augmented
    reality, we will adjust ourselves to the experience-world of
    children. The augmented reality function makes the
    Rabo PinPin-app unique and therefor this app will make
    learning about money both fun and educational.’

    Children can let PinPin, the guardian of their allowance, appear
    at any place at any time through augmented reality.
    For example at the schoolyard, at their grandparents' house or
    at the breakfast table. The children can earn 'pegels' by taking
    care of PinPin and by playing with PinPin. These 'pegels' make
    sure that the children can buy new things for PinPin and in this
    way, the children are getting used to making digital, financial
    transactions. Because of the link to the real Rabobank account,
    kids can also check their own financial status and save up some
    money. However, children cannot spend real money with the
    Rabo PinPin app.
    To increase financial awareness
    for kids we've created
    Rabo PinPin where children
    learn about the value of
    currency in a playful way
    as they can earn, save and
    spend virtual money in a
    trustworthy and safe
    environment with PinPin
    in augmented reality.

    According to Maarten Kolkman,
    who is responsible for the
    youngest customers at the
    Rabobank, PinPin contributes
    to the financial education of
    children. ‘It is important that
    children learn how to cope
    with money and also that
    they learn about the value of
    money. In this way, children
    will get a fundamental base
    for financial self-reliance that
    (hopefully) will last a lifetime.’

    Research of Nibud shows
    that when people start to
    learn about money at a
    younger age, it will help them
    to understand more complex
    financial situations better at
    a later age. Kolkman continues:
    ‘By choosing an innovative
    medium like augmented reality,
    we will adjust ourselves to the
    experience-world of children.
    The augmented reality function
    makes the Rabo PinPin-app
    unique and therefor this app
    will make learning about money
    both fun and educational.’

    Children can let PinPin,
    the guardian of their allowance,
    appear at any place at any time
    through augmented reality.
    For example at the schoolyard,
    at their grandparents' house or
    at the breakfast table.
    The children can earn 'pegels'
    by taking care of PinPin and
    by playing with PinPin. These
    'pegels' make sure that the
    children can buy new things
    for PinPin and in this way,
    the children are getting used
    to making digital, financial
    transactions. Because of the
    link to the real Rabobank
    account, kids can also check
    their own financial status
    and save up some money.
    However, children cannot
    spend real money with the
    Rabo PinPin app.
  • results / impact
    Due to privacy sensitivity I can unfortunately not share
    any results regarding the impact on this project.
    Due to privacy sensitivity
    I can unfortunately not share
    any results regarding the impact
    on this project.
  • client
    rabobank
    credits
    concept, design and development
    - &ranj, &samhoud media
    year
    2017
    previous project
    next project
    concept, design and
    development
    - &ranj, &samhoud media
    concept, design and development
    - &ranj, &samhoud media
    awards
    spinawards, serious play award, halo award
    spinawards, halo award,
    serious play award
  • you like what you see?
    let's work together
    you like what you
    see? let's work
    together
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