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  • shout out brand identity
    JUKE wants to attract more listeners of generation Z (and millennials)
    to their platform by starting their own radio station.
    Together with the creative team I developed a brand identity for SHOUT OUT.
    JUKE wants to attract more listeners of generation Z
    (and millennials) to their platform by starting their own
    radio station. Together with the creative team I developed
    a brand identity for SHOUT OUT.
    JUKE wants to attract more listeners
    of generation Z (and millennials)
    to their platform by starting their
    own radio station. Together with
    the creative team I developed
    a brand identity for SHOUT OUT.
    shout out
    brand identity
  • Early stage moodboard style directions.
    Early stage moodboard style directions.
  • challenge
    How can we attract generation Z (and millennials)
    to the JUKE platform?
    How can we attract generation Z
    (and millennials) to
    the JUKE platform?
  • Some early stage thoughts and ideas.
    Some early stage thoughts and ideas.
  • solution
    In order to attract generation Z (and millennials) to the JUKE platform
    we choose to use well known social influencers that are popular
    among this target group and make use of their existing fan base.

    These social influencers will create their own radio show or podcast
    that can be listened to weekly via JUKE. They will promote the
    SHOUT OUT brand through the platforms on which their target group
    is active.

    The name 'SHOUT OUT' comes from Dutch slang (=street language),
    which is used by generation Z to thank someone. The abbreviation
    S/O that we use for the logo on socials is frequently used today.

    We choose to use easy-to-copy assets so that the target group can
    easily use and share our visuals.

    We alternate 24/7 music with content capsules such as (live) radio
    shows and podcasts. Generation Z is known for the fact that when
    they want to listen to something, they can do so immediately.
    So just offering a linear radio stream is not enough. SHOUT OUT will
    therefore also offer on-demand radio in the form of short snacks.
    In order to attract generation Z
    (and millennials) to the
    JUKE platform we choose to
    use well known social
    influencers that are popular
    among this target group and
    make use of their existing
    fan base.

    These social influencers will
    create their own radio show
    or podcast that can be listened
    to weekly via JUKE. They will
    promote the SHOUT OUT brand
    through the platforms on which
    their target group is active.

    The name 'SHOUT OUT' comes
    from Dutch slang
    (=street language) which is
    used by generation Z to
    thank someone. The abbreviation
    S/O that we use for the logo
    on socials is frequently used
    today.

    We choose to use easy-to-copy
    assets so that the target group
    can easily use and share our
    visuals.

    We alternate 24/7 music with
    content capsules such as
    (live) radioshows and podcasts.
    Generation Z is known for
    the fact that when they want
    to listen to something, they
    can do so immediately.
    So just offering a linear
    radio stream is not enough.
    SHOUT OUT will therefore
    also offer on-demand radio
    in the form of short snacks.
  • client
    juke, talpa radio
    credits
    juke, talpa radio creative
    year
    2019
    previous project
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    juke, talpa radio creative
  • you like what you see?
    let's work together
    you like what you
    see? let's work
    together
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